Many well informed and well experienced education professionals of today would agree that there is nothing wrong in considering K-12 education organisations (including schools, textbook publishers and digital media development companies) as corporate houses if they apply appropriate principles of management in running these (as I have myself done). But the problem is that many such organisations seem to compete in the market place (not only locally but also globally) without following principles of ethics.
Increasing teachers' workload basically due to illogically quantity driven curriculum designed by many of our curricular boards has resulted in private companies getting into K-12 assessment scenario. Though the main aim of these companies seems to be to support K-12 school systems, many of these companies seem to deliver products which are far below quality. It is strange that even their webpages which advertise their materials contain grammatical mistakes as in this example.
I think that education material developing companies (print as well as digital) should try to develop products which are 100% quality oriented, which is not impossible. At their end, schools should buy products which are really quality oriented after evaluating them thoroughly instead of buying them just because the manufacturing company has a brand image. Quality and brand image do not always go together, contrary to popular myth.
|Education advertisement with the mistake|