A few decades back when TV was new to Indian households, it was fun watching good programs as there were far less commercial interruptions. Besides, commercials were more meaningful and less noisy. Well, some changes cannot be reversed as time goes by. One of these is the way in which people respond to media such as cinema and TV commercials. As anyone can easily find, many of today's TV commercials are noisy and meaningless. In such a scenario, it is really not that bad to view commercials such as those by Airtel (mobile phone service provider) between BBC News and other programs, as they are accompanied by very nice music resembling those of Tom Jones and Engelbert Humperdinck. (I tried to provide a link for one of Airtel's commercials but couldn't).
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