21 June 2015

Marketing morality

Many of us buy things based upon media commercials or friends' advice. Sometimes both of these can mislead us. We realize this when we acquire first hand experience. 

I subscribed to TATA Sky connection a few years back since which time there has always been a reception problem whenever the whether is cloudy (irrespective of whether it rains or not).  TATA Sky promptly asks viewers to "wait until the weather clears". But invariably reception isn't usually restored even hours after the weather clears. 
  As my TV doesn't work, I have been listening to a spiritual discourse by Shri Shri Satyatma Thirtharu online. As I am typing this post listening to a marvelous description of how Shree Hari enables rainfall to take place through His different forms as quoted in the Vedaas, thousands of years back, my net connection gets cut frequently.  

I think that consumer oriented companies should follow principles of morality as their priority in marketing. Otherwise, their much talked about `zero tolerance' has no meaning.  

About Me

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Chennai, Tamilnadu, India
I am a K-12 Education Management Professional turned freelance Education writer. I have worked at different levels in K-12 school systems, textbook publishing, elearning and Education NGOs. I have held memberships in The Association for Science Education (UK), American Association of Physics Teachers and The Malaysian Institute of Physics. I hold a 1st class B Sc Degree in Physics followed by B Ed [English and Physical Science] and M A [Childcare and Education] degrees. My published works include 59 articles in teacher development magazines in India and the US and a book entitled `Creative Classrooms and Child Friendly Schools' (listed in Amazon). This book is almost an anecdotal account of my professional experience in six countries (including Cambodia where I worked as Technical Adviser to the Ministry of Education, Youth And Sports). I served as mentor in the Certificate of Teaching Mastery Program offered by Teachers Without Borders.