03 March 2012

Off the beaten track: Media commercials and melodius music

Today, commercials occupy a lot of space in our media programmes (from BBC World to local FM channels).  There is a commercial from Aircel in Polimer TV which comes with background music which is exactly like the one used in `What a wonderful world', sung by the legendary Afro-American singer Louis Armstrong (1901-1971) in 1970. (I liked the song not only for its melodious music but also for its value based lyrics). I tried to give a link to the commercial in this post, but couldn't. I'll try to do it when I  find time. Some commercials are like `oases' in a vast desert of `noise'.

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About Me

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Chennai, Tamilnadu, India
I am a K-12 Education Management Professional turned freelance Education writer. I have worked at different levels in K-12 school systems, textbook publishing, elearning and Education NGOs. I have held memberships in The Association for Science Education (UK), American Association of Physics Teachers and The Malaysian Institute of Physics. I hold a 1st class B Sc Degree in Physics followed by B Ed [English and Physical Science] and M A [Childcare and Education] degrees. My published works include 59 articles in teacher development magazines in India and the US and a book entitled `Creative Classrooms and Child Friendly Schools' (listed in Amazon). This book is almost an anecdotal account of my professional experience in six countries (including Cambodia where I worked as Technical Adviser to the Ministry of Education, Youth And Sports). I served as mentor in the Certificate of Teaching Mastery Program offered by Teachers Without Borders.