A few decades back when TV was new to Indian households, it was fun watching good programs as there were far less commercial interruptions. Besides, commercials were more meaningful and less noisy. Well, some changes cannot be reversed as time goes by. One of these is the way in which people respond to media such as cinema and TV commercials. As anyone can easily find, many of today's TV commercials are noisy and meaningless. In such a scenario, it is really not that bad to view commercials such as those by Airtel (mobile phone service provider) between BBC News and other programs, as they are accompanied by very nice music resembling those of Tom Jones and Engelbert Humperdinck. (I tried to provide a link for one of Airtel's commercials but couldn't).
- Guruprasad R Panamalai
- Chennai, Tamilnadu, India
- I am a retired K-12 Education Management Professional. I have worked at different levels in K-12 school systems, textbook publishing, elearning and Education NGOs. I have held memberships in The Association for Science Education (UK), American Association of Physics Teachers and The Malaysian Institute of Physics. I hold a 1st class B Sc Degree in Physics followed by B Ed [English and Physical Science] and M A [Childcare and Education] degrees. My published works include 59 articles in teacher development magazines in India and the US and a book entitled `Creative Classrooms and Child Friendly Schools' (listed in Amazon). This book is almost an anecdotal account of my professional experience in six countries (including Cambodia where I worked as Technical Adviser to the Ministry of Education, Youth And Sports). I served as mentor in the Certificate of Teaching Mastery Program offered by Teachers Without Borders.